eCommerce Revenue Analytics Store Favicon kruidvat.nl

kruidvat.nl, operated by A.S. Watson (Health & Beauty Continental Europe) B.V., is an online store with nationally-focused sales. Its eCommerce net sales are generated almost entirely in the Netherlands. With regards to the product range, kruidvat.nl is an all-round online store, with products on offer that cover different categories, such as Care Products, Hobby & Leisure as well as Fashion.

Store Screenshot
Global net sales (2023)
US$337.3m
Global rank (2023)
#521
Main country
Netherlands
Main category
Care Products

eCommerce revenue analytics

eCommerce net sales development of kruidvat.nl

Comprehensive time series analysis with YoY growth

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eCommerce net sales

in million US$

YoY growth

in percent
2017 2018 2019 2020 2021 2022 2023 2024

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Global rank

by net sales
#521
Please note
These numbers show the first party eCommerce net sales after deduction of returns generated by kruidvat.nl only.

Distribution of eCommerce net sales from kruidvat.nl

Detailed breakdown of first-party net sales by country and category

eCommerce net sales by country

in 2023
Netherlands

eCommerce net sales by category

in 2023
Care Products
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Competitor analysis

Comparable online stores of kruidvat.nl in Care Products in the Netherlands

Similar online stores operating in the same country and market

Top online stores: Care Products in the Netherlands

in 2023
# Online Store Net Sales Market Share
1. ah.nl > US$300m 20.0% - 25.0%
2. etos.nl > US$200m 10.0% - 15.0%
3. kruidvat.nl > US$150m 10.0% - 15.0%
4. bol.com > US$100m 5.0% - 10.0%
5. douglas.nl > US$75m 5.0% - 10.0%

kruidvat.nl

In the Care Products market in the Netherlands, kruidvat.nl is ranked #3 with > US$150m in 2023. Therefore, kruidvat.nl accounts for 10.0% - 15.0% of eCommerce net sales in this category. The top stores are ah.nl, etos.nl and kruidvat.nl.

Rankings

Top Stores - Care Products in the Netherlands

Top Stores - Care Products

Top Stores - Netherlands

Additional information:
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Market development: Care Products in the Netherlands

Market Revenue

in million US$

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Consumer behavior insights Beta

Average order value

Analyze shopper behavior. We provide average order value (AOV) estimates for each shop as well as the respective shopping category and country.


Marketing performance indicators

SEA budget

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Online store performance indicators

Payment analytics

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Company & contact information

Leads for your research

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Company A.S. Watson (Health & Beauty Continental Europe) B.V.
Director, Marketing & Customer Experience
Brenda Smith

Mail For customers only
Phone +49 (40) CUSTOMERS ONLY
General Manager, Purchasing Assistant
Mariëlle Jansen

Mail For customers only
Phone +49 (40) CUSTOMERS ONLY
Senior Ecommerce Project & Programme Manager
Paul Alberts

Mail For customers only
Phone +49 (40) CUSTOMERS ONLY

Any more questions?

Get in touch with us quickly and easily. We are happy to help!
Kilian Schuldt
Sales Manager
Mail [email protected]
Phone +49 (40) 874 061 04