Online Food Shopping – a closer look

Which countries have the highest shares of online food shoppers and what do they purchase?

Companies like Walmart and Costco are still associated with huge brick & mortar stores, yet even those traditional retail chains have started to develop their own online delivery services – quite understandably, when you think about the globally rising share of online food shoppers.

 

Source: Statista Global Consumer Survey

 

We focused on the question whether or not the respondents had ordered food online within the past 12 months. For this given timeframe, China turned out to be the clear leader with an online food shopper share of 90 percent, followed by the United States and the United Kingdom with 52 percent each. Aside from Spain, European countries have not yet adopted the trend as widely.

 

Source: Statista Global Consumer Survey

 

When looking at the categories that online shoppers tend to order the results are interesting. Online food suppliers stand for fresh products – at least by name, if you consider Amazon Fresh or Allyouneed Fresh, for example. Nevertheless, online food shoppers in the U.S. are mostly interested in shelf-stable products when shopping groceries online, such as snacks & candy (49 percent), coffee & tea (49 percent) or rice & pasta (33 percent). In contrast, fresh and frozen products only cover a share of less than 30 percent. Do the characteristics customers find important in online food orders support this image? To some extent only.
Source: Statista Global Consumer Survey

 

For 66 percent, the most important factor is the quality of the products, yet second in line comes freshness with 59 percent. Aside from that, the delivery itself is a decisive factor. While an exact delivery time is only important to 39 percent, fast delivery is important to almost 60 percent of respondents.

 

 

 

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July 2018