The top 10 online stores in Germany

Who is the market leader in Germany and are we facing newcomers within the top 10 ranking?

With a revenue of almost EUR9.0bn, which equals a share of over 50 percent of the overall revenue in the top 10 ranking, amazon.de is still the market leader with significant distance to the rest. Second place is taken by otto.de with almost EUR3.0bn (17%), and third place by zalando.de with EUR1.3bn (7%). Except for the actual sales figures, the order of the top 3 ranking has not changed compared to the last year. Ranks 4 to 10 are less concentrated than the top 3 ranks, generating around EUR4.2bn together. In addition to several changes in rank, a new online store joined the top 10 with EUR 594,0b in 2017: lidl.de.

 

 

Please note that only revenue that was generated in Germany in 2017 was taken into consideration.

 

 

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September 2018