Who is the market leader in Germany and are we facing newcomers within the top 10 ranking?
With a revenue of almost EUR9.0bn, which equals a share of over 50 percent of the overall revenue in the top 10 ranking, amazon.de is still the market leader with a significant distance to the rest. Second place is taken by otto.de with almost EUR3.0bn (17%), and third place by zalando.de with EUR1.3bn (7%). Except for the actual sales figures, the order of the top 3 ranking has not changed compared to the last year. Ranks 4 to 10 are less concentrated than the top 3 ranks, generating around EUR4.2bn together. In addition to several changes in rank, a new online store joined the top 10 with EUR 594,0b in 2017: lidl.de.
Please note that only revenue that was generated in Germany in 2017 was taken into consideration.
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