Is amazon.es able to maintain first place or is a rising star taking over? We are taking a look at the top 5 online store in Spain:
The Spanish eCommerce market generated over EUR12,5bn net sales in 2017. Combined, the top 3 online stores (amazon.es, elcorteingles.es and pccomponentes.com) achieved a market share of over 20 percent which means that the market is quite concentrated. Lets take a look at the revenues in detail.
With a revenue of over EUR1.3bn, which equals a share of almost 50 percent of the overall revenue in the top 5 ranking, amazon.es is still the market leader – with clear distance to the rest. Second place is taken by elcorteingles.es, a fashion online store that generated almost EUR700m (25%). On third place pccomponentes.com with over EUR300m (11%) revenues. The third online store that is focused on electronics & media within the top 5 ranking aside of amazon.es and mediamarkt.es which is placed fourth with over EUR225m (8%) net sales. Last but not least in our top 5 ranking: mercadona.es. The food & personal care online store generated almost EUR200m revenues in 2017.
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