The top 100 online shops are clearly among the winners in Austria. But how does the rest perform?
While shops in places 1 to 50 have grown by 46.4 percent on average, online stores in places 51 to 100 still reach an average of 12.2 percent. This means that the largest growth in comparison to the previous year has shifted even further to the top.
Behind the top 100, however, there seems to be a real growth limit: On average, only 0.4 percent sales growth can still be recorded in places 101 to 150, and on average only sales declines can be recorded in ranks 151 and above, in some cases even drastically with up to minus 25 percent. Please note that only revenue that was generated in Austria in 2017 was taken into consideration.
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