Growth within U.S. eCommerce

A closer look at the development and the status quo of the U.S. online sales.



With online sales of US$513bn1, according to the U.S. Census Bureau, the U.S. eCommerce market ranks among the biggest worldwide also in 2018, besides the Chinese eCommerce market. The development of these sales was, however, unsteady, starting from US$169bn in 2010. Based on a CAGR2 of 14.9%, the growth rate of the online sales is above average especially at the beginning of the time series in the years 2010, 2011, and 2012, but also in 2017. 2018, however, is characterized by a declining and yet remarkable growth rate of more than 14%. is still the driving force of the U.S. eCommerce market. Nevertheless, other players such as,, or also generate sales running into billions of dollars and show double-digit growth rates. Sales and competition in the U.S. eCommerce market are thus expected to increase, also because the brick-and-mortar giants are focusing more and more on the eCommerce sector.



1: eCommerce sales are sales of goods and services where the buyer places an order or the price and terms of the sale are negotiated over the internet, a mobile device (M-commerce), an extranet, an Electronic Data Interchange (EDI) network, electronic mail, or any other comparable online system. Payment may or may not be made online.
2: Compound annual growth rate
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June 2019