U.S. top 100 and its strongest categories

With which category is the main online revenue generated?

With a revenue share of 30%, the category Electronics & Media generate the main revenue share of the top 100 online stores in the U.S. Trailing behind at 25%, Toys, Hobby & DIY, followed by Furniture & Appliances (19%), Fashion (18%) and Food & Personal Care (8%).



A surprising result. Although some of the biggest online players worldwide, such as amazon.com, apple.com and bestbuy.com, are focused on Electronics & Media, only 11 out of the top 100 online stores in the U.S. are categorized as Electronics & Media online stores. For comparison: 40 online stores out of 100 are focused on Fashion, followed by Toys, Hobby & DIY (25), Furniture & Appliances (16) and Food & Personal Care (8).

Due to the fact that the revenue of Electronics & Media – the leading category in terms of revenue – is distributed between only a few online stores, it is highly concentrated within the category. In contrast, the revenue of Fashion players within the top 100 is distributed over various online stores.



Visit our news area for additional content around the topic of eCommerce.

September 2019