Success of the online retailer – JD.com in China
The growth of JD.com from a small store to one of the largest online retailers in China
The founder of the company, Richard Liu, leased a brick-and-mortar store in Beijing in 1998. In 2004 he moved his business completely online. And today, JD.com is one of the largest online retailers in China.
In 2018, JD.com had 320 million active customers and generated net sales of almost US$62 billion. Compared to 2017, the revenue has grown by 32%. According to Statista, the total eCommerce market volume in China amounted to about US$634 billion in 2018, which means that JD.com had a market share of 10%.
Since 2014, JD.com has been extremely successful and has shown a strong and stable double-digit revenue growth. For 2019, its revenue is expected to increase by another 20%.
The company plans to increase their product offerings and expand the fulfillment infrastructure and technology platform, in order for their business and revenues to grow further.
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