The top 10 online stores in Brazil

Brazilian eCommerce is flourishing – with one particular online store far ahead

According to Statista’s Digital Market Outlook, the Brazilian eCommerce has generated revenues of US$14.9 billion in 2018 and is forecast to reach a total revenue of US$16.9 billion in 2023.



Clearly leading the top ten ranking of the most successful online stores in Brazil – in terms of the generated revenue – is Magazine Luiza ( The famous retailers’ online shop is mainly known for its Consumer Electronics, Home Appliances and Furniture segments and has managed to achieve a turnover of US$1.6 billion in 2018. Second ranks the eCommerce sporting goods conglomerate Netshoes (, with a revenue of US$1.2 billion in 2018. The online store of the Brazilian retail chain Lojas Americanas – takes the third place in the top 10 ranking. In 2018, net sales of reached US$1.1 billion and were generated from the sale of goods from various segments. follows at a significant gap, with US$594 million. The sales of the Brazilian retailer Casas Bahia come mainly from the Furniture & Appliances category. Overall, the top ten online stores in Brazil have generated total revenues of US$6.7 billion in 2018.



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October 2019