Consumers’ preferences in online payment

In the U.S. and in the UK eWallets are the most favourite paying methods

Nowadays, consumers have a large choice of payment methods for online purchases, including credit cards, giftcards, debit cards, paying by invoice, cash on delivery and certainly eWallets, such as PayPal or Amazon payments. Which of these methods are particularly popular in the U.S. and in the UK?

According to the Statista Global Consumer Survey, eWallets are the most popular methods to pay online in the U.S. and in the UK in 2019. In the U.S., the usage of credit cards is very similar to the usage of eWallets with almost 61% of respondents. So, credit cards take the second place in the most popular payment methods among the consumers. And debit cards are the third choice of Americans, when it comes to online payments. In the UK the second-choice payment method is debit card. 74% of consumers paid online with debit cards in 2019. The other favorite method of payment in the UK is direct debit.

So, which eWallets are most frequently used in both countries?

In 2019, PayPal is undisputedly the most used payment service in the U.S. and in the UK. 88% of respondents in the U.S. and 95% of the respondents in the UK have already used it in 2019.

eWallets that are also popular in the U.S. and the UK, are AmazonPay, Visa Checkout, ApplePay and GooglePay. But all these payment brands lag far behind PayPal.


Note: Direct debit is a financial transaction that is typically used for recurring payments, for example a monthly bank transfer for the “Netflix” subscription.

Visit our news area for additional content around the topic of eCommerce.

November 2019