ranks #1 in 4 out of 5 U.S. categories

The U.S. top 5 online stores by category – insights from the Country Report

In 2018, generated net sales of US$74.7 billion in total, with the U.S. share alone amounting to US$62.9 billion. Although focuses on Electronics & Media, it is also actively involved in other product categories. But how successful is in each product category?

A category analysis by net sales carried out by has revealed the top 5 online stores by category in the U.S.: According to our recently published Country Report “eCommerce in the United States 2019”, ranks first in four out of five product categories in terms of U.S. net sales in 2018.



In Electronics & Media, has a market share of more than 45%, outshining the other top players, such as,,, and In Toys, Hobby & DIY, Furniture & Appliances, as well as in Food & Personal Care, also generates the highest net sales in the U.S.

Only in the fragmented U.S. Fashion market does rank second after, followed by,, and


Are you interested in a comprehensive overview of the U.S. eCommerce market? By ordering our Country Report “eCommerce in the United States 2019”, you will gain access to detailed consumer insights, U.S. market trends and KPI analyses, top store analyses, and a full list of the leading 500 online stores in the United States.



Visit our news area for additional content relating to the topic of eCommerce.

December 2019