Shop Direct’s strength is in mobile

Shop Direct generates 79% of eCommerce revenue via mobile devices

Shop Direct is one of the UK’s largest pure play digital retailers. Its multi-category stores such as,, and received over 1.5 million website visits a day and sold over 1,900 brands in 2019. The annual sales of the group nearly reached £2 billion.



In 2019 79% of online sales were completed on mobile devices, which constitutes almost a 9% increase compared to 2018. Compared to 2014, mobile sales even increased by 15.6% annually. On the other hand, purchases per stationary devices declined by 15.5% annually.

Furthermore, according to the annual report of Shop Direct, orders from smartphone apps are rapidly increasing, which is why the group continues to invest in their mobile apps.


Note: The Annual Report of Shop Direct Limited and its subsidiaries for the year ended 30 June  2019.

Visit our news area for additional content relating to the topic of eCommerce.

January 2020