The U.S. eCommerce market is highly concentrated – the top 5 stores account for 32% of net sales
Amazon.com, walmart.com, apple.com, bestbuy.com and homedepot.com are the top dogs in U.S. eCommerce. Together, they account for a share of 32% of the overall online shopping market in the United States with a combined revenue of US$102 billion in 2018.
Other online retailers are far behind. Ranks 6 to 100 on the list of the biggest U.S. eCommerce players – in other words 95 shops in total, just to illustrate the dimension – account for a share almost equal to the one of the top five, namely 34%.
What is more, the top 5 have constantly increased their market volume in the past. While in 2016, their combined net sales amounted to US$72 billion, they reached US$112 billion in 2019, following a growth of +55%.
It might not be surprising that within the top 5, amazon.com is the clear leader. In 2018, the eCommerce giant was responsible for 20% of all the revenue generated with online retail in the United States. Positions 2 to 5 are a lot closer together and with a revenue growth of 21% between 2018 and 2019, the 6th biggest U.S. online store target.com might have chances to move up.
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