The top 5 German online pharmacies and are the market leaders in the German online pharmacy business

Ordering medication online has been a trend for several years, which has experienced yet another boost in the past months as more people than ever avoided a personal visit to the local drugstore in favor of a stay-at-home mentality and social distancing. Online pharmacies are definitely among the profiteers of the corona crisis. Shop Apotheke Europe – founded in Germany as one of the first online pharmacies and to date among the biggest players in the field in Europe – has recently raised their revenue expectations for fiscal 2020 thanks to yet another highly positive quarter – year-on-year growth was even higher than in Q1. figures show that their main URL had already done very well before the corona crisis – net sales of the German online store increased by more than 50% year-on-year in 2019. In a comparison of the top 5 online pharmacies by 2019 net sales in Germany, comes in second, but is close on the heels of leading is the leading online pharmacy in Germany and also the top-selling URL of the Swiss eCommerce pharmacy giant Zur Rose Group, which has repeatedly made headlines in the past years following several acquisitions of competing brands. generated net sales of €446.0 million in 2019. It is quite closely followed by with 2019 net sales of €405.3 million. beats in terms of growth, however: The online store increased its net sales by more than 50% between 2018 and 2019, while Zur Rose’s leading store grew by “only” 18% in the same period. Rank 3 is taken by another Zur Rose player: – which was acquired in early 2019 – generated net sales of €188.6 million in Germany in 2019, following a year-on-year growth of 15%. Fourth-placed is an online store run by the German pharmacist Karlheinz Ilius. It generated net sales of €167.7 million in Germany and grew by a substantial 20% between 2018 and 2019. The fifth-biggest eCommerce pharmacy by net sales in Germany is, which was launched in 2004. is the only store among the top 5 that recorded negative year-on-year growth: Net sales decreased from €148.0 million in 2018 to €104.0 million in 2019 – which corresponds to a growth of -29.7%.


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September 2020