Top 10 stores generated €21 billion in 2019

The top 10 account for 40% of revenues generated by the top 1,000

€20.8 billion is generated by the top ten online stores in Germany — this corresponds to an estimated 40% of revenue by the 1,000 largest eCommerce stores in Germany. The data is part of a study by Statista and the EHI Retail Institute: “E-Commerce Markt Deutschland 2020” (E-Commerce Market in Germany 2020). Already in its 12th year of publication, the study examines the German B2C eCommerce market from the supply perspective with a detailed analysis of the 1,000 biggest online stores based on revenue. By contrast, only €3.5 billion (6.7%) of revenue was generated by those ranked 501-1,000.  Therefore, the eCommerce market in Germany is highly concentrated.

Are you interested in extensive insights into the German eCommerce market? By ordering E-Commerce Markt Deutschland 2020 (E-Commerce Market in Germany 2020), you will gain access to detailed revenue & KPIs analyses as well as relevant contact information for the leading 1,000 online stores in Germany.

Note: only available in German


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October 2020