Top babies & children specialists in the UK

smythstoys.com is the leading UK online store specializing in babies’ and children’s products

ecommerceDB.com has added five new specialist groups to its comprehensive online store database to make your analysis more detailed: By using the specialists filter in the ecommerceDB.com data tool, you can start an even more precise search for certain online players and their KPIs. You are interested in online stores that specialize in a certain product group or field and need information only on those stores? Choose one of the now 16 specialist groups and get a comprehensive net sales ranking of all stores that belong to your desired group in an instant. Generalists (e.g. Amazon) and stores that have products from other categories on offer will be excluded from your ranking.1 The new specialist groups are now available in the ecommerceDB.com data tool, of course additionally to the familiar country, category, and net sales filters. Today, the ecommerceDB.com News feature a ranking from one of the five new specialist groups – the top 10 online stores that specialize in products for babies and children in the United Kingdom:

UK top 10 babies' and children's online stores 2019

smythstoys.com
is the online store that leads the ranking of the top 10 babies & children specialists in the UK, with net sales of GBP62.6 million generated in the UK in 2019. At a considerable distance, thetoyshop.com follows, with 2019 net sales of GBP28.1 million. Both stores registered stable net sales growth between 2018 and 2019 – namely 13% and 8%, respectively. The 2019 growth champion in the UK babies & children specialists field follows in rank 3: buildabear.co.uk increased its net sales from GBP7.3 million in 2018 to GBP12.8 million in 2019. This corresponds to a growth of 75%. Fourth-placed preciouslittleone.com is also very strong in terms of growth: The babies & children specialist increased its year-on-year net sales by 58% to a total of GBP11.8 million in 2019. Four more players in the ranking showed solid growth in the higher double-digit percentage range between 2018 and 2019 of more than 20%. Only mamasandpapas.com in rank 5 and hamleys.com in rank 8 registered a net sales growth below 20% year-on-year in 2019.

 

1: The ecommerceDB.com specialists rankings only include online stores that exclusively sell products from the chosen specialist field. Generalists (e.g. Amazon) and online stores that have products from different categories on offer are excluded from the rankings.

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November 2020