Top U.S. online shop software providers

Most online stores in the U.S. run on eCommerce software provided by Salesforce, Oracle and IBM

Online stores are not like any other website. Below the surface of an eCommerce web page, there is a complex system of databases, presentation types and interfaces to third-party services like payment or logistic providers. The programming of a web shop thus requires more than just average IT skills. Many online retailers count on complex proprietary solutions to run their online presences, but a substantial share of online stores – among them many big players – rely on one of the various ready-made systems developed by third-party providers to offer their products or services to an online audience. In a worldwide comparison, Magento is the number one most frequently used provider of eCommerce platforms. What started off as an open-source software has now developed into a provider of several different types of eCommerce platforms including platform-as-a-service (PaaS) or on-premises solutions. Out of more than 12,000 online stores in the global database, for which information on shop software is available, almost one third used Magento Commerce in 2020. An analysis of the top 500 online stores in the U.S.1 reveals that American eCommerce players prefer other systems over Magento:

The most frequently used shop software in U.S. eCommerce is Salesforce Commerce Cloud. The cloud-based eCommerce system by U.S. software provider Salesforce was used by 23.3% of U.S. online stores for which software information was available in 2019.1 Salesforce Commerce Cloud is closely followed by Oracle’s cloud-based online shop software Oracle Commerce Cloud. 21.8% of the analyzed U.S. online stores used the SaaS solution in 2019. IBM’s on-premise web shop solution IBM WebSphere Commerce was used by 17.9% of online stores with identifiable shop software in the U.S. The global shop software leader Magento Commerce comes in fourth place in the U.S. comparison at quite a distance to the third-placed IBM solution. Magento Commerce was used by 9.7% of U.S. online stores in 2019. SAP Hybris comes in fifth. 6.6% of the analyzed online stores ran on the system provided by German software giant SAP. It is noteworthy that the landscape of eCommerce platforms in the U.S. is a little bit more diverse than in the global comparison. While Magento is the clear leader on a global level with a usage of 29% and all other identified software solutions are used by less than 10% of stores, the top 3 providers in the U.S. comparison all reach substantial usage numbers in the double-digit range.

1: Based on an analysis of 51% of the top 500 online stores by net sales in the United States in 2019 for which information on shop software is available.

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March 2021