In 2016 the German online furniture and homewares market reached a size of€3.7 billion.
And it is projected to grow at a rate of 10% per year until 2021.
The IKEA-Group managed to increase its overall revenue to €35.1 billion in 2016, of which 4.3% (1.5 billion euros) worldwide are generated by its eCommerce plattform ikea.com.
About 16% of ikea.com´s revenue is generated in Germany, with furniture & homewares accounting for 75% of it.
With revenue of €186 million, ikea.com ranks third in the German online furniture market behind otto.de and amazon.de. IKEA therefore is the most relevant player from stationary retail.
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