The Top 10 Online Stores in Austria

Amazon continues to dominate the Austrian online retail market.This is a first finding from the E-Commerce Market Austria/Switzerland 2017 study by EHI and Statista. The information is based on a survey among retailers (EHI), Statista projections and company information. Only revenue from physical sales was considered; digital goods like apps and streaming services are not included. The full publication will be released on November 29, 2017.



With 556 million euros revenue in 2016, Amazon’s Austrian website holds an unchallenged first place in the ranking of the largest online stores in Austria. When combined with the revenue of the international platform (63.8 million euros), Amazon is generating far more revenue than all other top 10 online retailers combined (588.7 million euros). Its major competitors are the shoes and fashion online retailer Zalando (174.3 million euros) as well as the online department store Universal (111.1 million euros). What is striking is the year-on-year increase in the number of online consumer electronics retailers in the ranking: along with,, and are thus – for the first time – ranked among the ten highest-revenue shops.
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Stand: September 2017