The Top 10 Online Stores in Switzerland

Digitec remains the Swiss online retail leader.
This is a first finding from the E-Commerce Market Austria/Switzerland 2017 study by EHI and Statista. The information is based on a survey among retailers (EHI), Statista projections as well as secondary sources (e.g. Only revenue from physical sales was considered; digital goods like apps and streaming services are not included. The full publication will be released on November 29, 2017.



With revenue of 602 million Swiss francs in 2016, the online electronics retailer Digitec takes first place in the ranking of the largest online shops in Switzerland. The online shoes and fashion retailer Zalando (SFr534 million) and the online department store Amazon (SFr475 million) follow in second and third place, respectively. The online retail market of the Swiss confederacy is thus led by a national company, while that of its neighboring countries, Germany and Austria, is clearly dominated by international giant Amazon. However, the two competitors have been making up ground against Digitec over the past year.


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Stand: September 2017