Toys, Hobby & DIY a broad eCommerce segement

Compared with product categories like fashion or consumer electronics, the toys, hobby & DIY eCommerce segment is an incredibly broad segment.

This category covers products like toys, fitness equipment, musical instruments, garden furniture, and home improvement supplies. This segment is in no way inferior to the “classic” ones when it comes to sales and growth, however, as it is forecast to grow at an annual rate of 11% until 2022. In 2017 the global toys, hobby & DIY market had a value of US$342 billion and will grow to US$575 billion by 2022.


With US$122 billion in revenue the U.S. are the largest regional market of this segment in 2017. The second largest market is China with revenues of US$97.9 billion and the smallest region is Europe with revenues of US$65.7 billion in 2017. 
Source: Statista Digital Market Outlook 2017
In all three regions, U.S., China and Europe, the hobby & stationery sub-segment has the largest share of revenue within the toys, hobby & DIY segment. And China´s impressive performance is also driven by the sub-segment toys & baby.

With a net revenue of US$3.10 billion in 2016, headquartered in the UK, is the world’s largest online shop for toys, hobby & DIY. The biggest online shop in the category toys, hobby & DIY in U.S. in 2016 is (US$1.19) and in Germany generated US$0.77 in 2016.



(CAGR: Compound Annual Growth Rate / average growth rate per year)




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December 2017