The Electronics & Media eCommerce market

Product ratings and a comprehensive overview – benefits that underline the position of one of the biggest eCommerce segments.

With a total global revenue of US$359.37 billion and a share that equals about 24% of the overall eCommerce revenue in 2017, Electronics & Media is categorized as the second biggest eCommerce segment worldwide.


Source: Statista Digital Market Outlook 2017


Again we are focusing on the three main markets which make around 82% of Electronics & Media revenue: China, Europe and the United States. The leading spot is covered by China with a total revenue of US$112.79 billion, followed by the United States with a total revenue of US$99.01 billion. The third largest market is Europe with a total revenue of US$83.78 billion.



While the industry experienced a Research-Online-Purchase-Offline phenomenon the trend is slowly shifting towards higher conversion rates of online shops. One of the many reasons why we are facing a compound annual growth rate of around +8% for this comparable large segment.



What does this mean in detail for the three major regions? China is expected to remain on first place in 2022 with a CAGR of +11.2% and a total revenue of US$191.36 billion. Also remaining on the previous spot the United States with an expected revenue of US$125.10 billion and a CAGR of +4.8%. Although the CAGR is higher (+6.0%) compared to the United States, Europe remains on third place with an expected revenue of US$112.05 billion.
(CAGR: Compound Annual Growth Rate / average growth rate per year)




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March 2018