The U.S. eCommerce study 2018

Who is the leading online shop in the U.S. fashion segment? What is the most popular payment method?

Questions that we answer within two professionally prepared documents. A PDF file that covers 116 pages with exclusive eCommerce information and an Excel file that includes all examined criteria of 1,000 online shops. In the following we are giving a first insight into the content, starting with a general market overview in which we – for example – focus on topics like: “how does the U.S. market perform compared to other markets?”, “what are the sales and growth rates per category (from 2017-2020)?” and “how do the segments divide?”



Furthermore we are analysing the top 5 players in predefined eCommerce categories: without any surprise, dominates most of them and surprisingly covers first and third place within the food & personal care segment (in form of and Only is able to compete against Amazon’s dominance by taking the first place in the fashion segment. Furthermore mentionable, which is the only online shop aside that is represented among the top 5 players in every eCommerce category. From a general perspective, we are switching over to the more detailed category insights by the example of the electronics & media segment.



Reaching over US$ 92bn net sales in 2017, the electronics & media segment is expected to reach almost US$ 109bn in 2020. This equals a CAGR of 5,7 percent. The distribution of the subcategories consumer electronics and books, movies, music & games is slightly changing. In 2017 consumer electronics covers 64 percent of the total net sales in the focused category (which equals almost US$ 59bn) while books, movies, music & games covers 36 percent (which equals over US$ 33bn). Following the trend, consumer electronics will even increase to 69 percent while books, movies, music & games is decreasing to 31 percent in 2020. Aside from this exemplary overview we are providing the top stores for each segment, together with their net sales (by main- and subcategory), the market share within the respective segment and the market concentration. But lets focus on another peak: store profiles. For the leading 25 online stores in the U.S., we created a comprehensive overview:



Aside from general information in which we are showing the main country (United States), the main category (electronics & media), the company (, Inc.) and the launch date (1995), we are showing selected revenue based and non-revenue based KPIs. The revenue based KPIs include the net sales for 2016 and 2017, as well as the resulting growth-rate and category split. The non-revenue based KPIs include the distribution channels, shipping-service-provider, offered payment methods and the shop software. Of course given information are furthermore displayed within an unique ranking:


Comparable to the store profile, we are showing the store domain, net sales for 2017 (followed by the 16 – 17 growth-rate), category split, company, as well as payment- and shipping methods. An unique ranking that breaks down the most important information ,row by row.




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July 2018