There are two major ways for retailers to bring their products onto the market. As always, we are focusing on the online one.
With a total revenue of US$421.1 billion in 2017, the U.S. is currently the bigger eCommerce market compared with Europe that reached a revenue of US$ 330.9 billion in the same year. Germany distributes US$63.5 billion in revenues to Europe.
Consumer electronics is currently the most highly developed global eCommerce market. 54 percent of the 2017 revenues in the U.S., 49% in Germany and 29% in Europe were generated via online channels.
Fashion eCommerce has not reached saturation yet. With an online share of 19 percent in the U.S., 16 percent in Europe and 18 percent in Germany, it is expected to grow another 6-7 percent p.a. up to 2022
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