eCommerce market in Czechia

Czechia is the 37th largest market for eCommerce with a predicted revenue of US$8,361.6 million by 2024, placing it ahead of Israel. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 8.3%, resulting in a projected market volume of US$11,521.7 million by 2028. With an expected increase of 10.6% in 2024, the Czech eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Czechia, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Czech eCommerce market. Hobby & Leisure is the largest market and accounts for 26.3% of the Czech eCommerce revenue. It is followed by Electronics with 20.7%, Fashion with 17.3%, Furniture & Homeware with 11.7%, Care Products with 9.4%, DIY with 8.9%, and Grocery with the remaining 5.7%.

Market development

eCommerce revenue development in Czechia

Czechia is the 37th largest market for eCommerce with a predicted revenue of US$8,361.6 million by 2024, placing it ahead of Israel. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 8.3%, resulting in a projected market volume of US$11,521.7 million by 2028. With an expected increase of 10.6% in 2024, the Czech eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Czechia, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Czech eCommerce market. Hobby & Leisure is the largest market and accounts for 26.3% of the Czech eCommerce revenue. It is followed by Electronics with 20.7%, Fashion with 17.3%, Furniture & Homeware with 11.7%, Care Products with 9.4%, DIY with 8.9%, and Grocery with the remaining 5.7%.

eCommerce revenue development in Czechia

in million US$

eCommerce revenue growth in Czechia

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 36.0 73.6 30.5 17.4 95.4 97.2 20.7 23.3

Online share

eCommerce online share in Czechia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Czech retail market, the online share is 11.2% and will increase by an average of 3.4% to 12.8% by 2028.

eCommerce online share in Czechia

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 62.2% 6.7% 15.2% 72.7% 30.0% 16.8% 6.7% 5.5%

Top stores

Top five online stores in Czechia by net sales 2023

The biggest player in the Czech eCommerce market is alza.cz. The store had a revenue of US$1,147.6 million in 2023. Store rankings include every store that generates revenue in Czechia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Czechia was considered.

eCommerce net sales generated in Czechia in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Payment Methods

Top 5 offered payment methods in the Czech eCommerce market

The Czech eCommerce market in 2023 in terms of offered payment methods is fragmented and dominated by a few providers with Cash on delivery (Cash on delivery) covering the largest share with 82.6% of all online stores checked. Other offered payment methods in the Czech eCommerce market in 2023 are VISA (Cards) with 78.9%, Mastercard (Cards) with 78.9%, and Bank transfer/cash in advance (Bank transfer) with 76.5%. With 24.3% In store/POS (Cash on delivery) has already a significantly smaller coverage compared to Cash on delivery (Cash on delivery).

Top 5 offered payment methods in the Czech eCommerce market

in %

See all stores offering


Shipping Service Provider

Top 5 offered shipping providers in the Czech eCommerce market

Despite Česká pošta's dominant position with 72.6% of online stores opting for its services, the Czech eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including PPL, DPD, Zásilkovna, and GLS, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the Czech eCommerce market

in %