The biggest player in the German eCommerce Market is amazon.de. The store had a revenue of US$15.8 billion in 2020. It is followed by otto.de with US$4.2 billion revenue and zalando.de with US$2.1 billion revenue. Altogether, the top three stores account for 25% of online revenue in in Germany.
Store rankings are based on every store that generates revenue in in Germany. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in Germany was considered.
One of the fastest-growing stores in the German market is flaschenpost.de. The store achieved sales of about US$81.9 million in 2020. Its revenue growth amounted to 55% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in in Germany is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 20-24) for the next four years will be 7%. Compared to the year-over-year growth of 19%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 72% in in Germany; in other words, 72% of the German population have bought at least one product online in 2020.
Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in in Germany and accounts for 26% of the eCommerce revenue in in Germany. This is followed by Fashion with 26%, Toys, Hobby & DIY with 21%, Furniture & Appliances with 14% and Food & Personal Care with the remaining 13%.
In in Germany, DHL is the most frequently offered delivery service provider among online stores. Of those stores that indicating which service they use to transport their goods, 82% cited DHL as one of their providers. Moreover, Hermes and DPD are among the top three shipping service companies offered by online retailers in in Germany, at rates of 21% and 17%.
Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is in Germany. Only stores that provide information about their shipping providers can be considered.
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