eCommerce market in the UK
The United Kingdom is the 3rd largest market for eCommerce with a predicted revenue of US$169,494.4 million by 2024, placing it ahead of South Korea. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 6.4%, resulting in a projected market volume of US$217,520.8 million by 2028. With an expected increase of 7.7% in 2024, the UK eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in the United Kingdom, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the UK eCommerce market. Fashion is the largest market and accounts for 28.4% of the UK eCommerce revenue. It is followed by Electronics with 16.5%, Hobby & Leisure with 15.6%, Grocery with 13.1%, Furniture & Homeware with 9.6%, Care Products with 9.3%, and DIY with the remaining 7.4%.
Market development
eCommerce revenue development in the UK
The United Kingdom is the 3rd largest market for eCommerce with a predicted revenue of US$169,494.4 million by 2024, placing it ahead of South Korea. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 6.4%, resulting in a projected market volume of US$217,520.8 million by 2028. With an expected increase of 7.7% in 2024, the UK eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in the United Kingdom, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the UK eCommerce market. Fashion is the largest market and accounts for 28.4% of the UK eCommerce revenue. It is followed by Electronics with 16.5%, Hobby & Leisure with 15.6%, Grocery with 13.1%, Furniture & Homeware with 9.6%, Care Products with 9.3%, and DIY with the remaining 7.4%.
eCommerce revenue development in the UK
eCommerce revenue growth in the UK
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 55.7 | 49.2 | 33.1 | 72.3 | 43.1 | 53.2 | 68.7 | 53.4 |
Top stores
Top five online stores in the UK by net sales 2023
The biggest player in the UK eCommerce market is amazon.co.uk. The store had a revenue of US$16,112.7 million in 2023. Store rankings include every store that generates revenue in the United Kingdom. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in the United Kingdom was considered.
eCommerce net sales generated in the UK in 2023
Filtered revenue / share
eCommerce net sales refer to the year 2023
|
Global revenue
eCommerce net sales refer to the year 2023
|
Growth
eCommerce net sales growth refers to 2023/2022
| |
---|---|---|---|
US$900.0m
20.7% | US$8,300.0m | 8.3% | |
US$550.0m
12.0% | US$4,600.0m | 12.4% | |
US$470.0m
3.9% | US$1,190.0m | 33.6% | |
US$430.0m
20.6% | US$2,122.0m | 18.0% | |
US$370.0m
20.7% | US$1,814.0m | 12.6% |
See further stores
Payment Methods
Top 5 offered payment methods in the UK eCommerce market
With 97.1% VISA the most commonly offered payment method of all online stores in the UK eCommerce market in 2023. Like VISA Mastercard with a share of 97.1% and American Express with a share of 61.5% the payment type Cards is the most common used by online retailers in in the UK eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 82.1% and Apple Pay (E-wallets) with 19.8% of stores offering that payment method to the clients.
Top 5 offered payment methods in the UK eCommerce market
See all stores offering
Shipping Service Provider
Top 5 offered shipping providers in the UK eCommerce market
Despite Royal Mail's dominant position with 56.8% of online stores opting for its services, the UK eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including DPD, DHL, UPS (United Parcel Service), and Parcel Force, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the UK eCommerce market
See all stores offering
Select main category