e-Commerce Market Analysis

Toys, Hobby & DIY in the UK

The category Toys, Hobby & DIY consists of four subcategories: Toys & Baby, Sports & Outdoor, Hobby & Stationery, and DIY, Garden & Pets. While it includes the sale of most baby-related products (e.g., baby food, clothing, and toys), baby furniture is not included (see: Furniture & Appliances). Products for sports and outdoor activities and DIY and gardening supplies are part of this category. DIY products range from hobby and stationery articles, including art and collectors’ items, to automotive parts and adult entertainment.

In the UK, this segment generates a revenue of US$14 billion in 2018, which amounts to a 19% share of the entire UK eCommerce market.

Toys, Hobby & DIY in the UK

Top online stores

With sales in the UK Toys, Hobby & DIY market, amazon.co.uk generated a revenue of almost US$1.8 billion in 2018, which means it is the leading online store in this segment. In second place is argos.co.uk with a revenue of over US$1.3 billion, followed by very.co.uk with a revenue of US$0.6 billion. Altogether, the top three online stores account for a market share of 26% within the given segment. Compared to the UK eCommerce market across all segments, where the top three stores account for 20% of the market volume, the Toys, Hobby & DIY market has a relatively high market concentration.

The Toys, Hobby & DIY ranking of the UK is based on all online stores that generated sales in this segment in 2018. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes national sales within the segment.

One of the fastest growing stores in the UK Toys, Hobby & DIY market is gear4music.com. The store achieved sales of around US$92.1 million in 2018. Its revenue growth amounts to 150% within the previous year.

Top online Toys, Hobby & DIY stores in the UK by eCommerce net sales 2018 in million US$ The table shows the stores that generate the highest revenue in the UK Toys, Hobby & DIY market. The Toys, Hobby & DIY ranking of the UK is based on all online stores that generated sales in this segment in 2018. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes national sales within the segment.

# Store
1. amazon.co.uk US$1,840m
2. argos.co.uk US$1,303m
3. very.co.uk US$622m
4. sportsdirect.com US$450m
5. ocado.com US$382m
Toys, Hobby & DIY in the UK

Market size and growth rate

Revenue in 2018
US$14,395m
REVENUE
CAGR 2018-2022
6%
CAGR

Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
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Of the five categories considered by ecommerceDB, Toys, Hobby & DIY is the third largest segment in the UK. It accounts for 19% of the online sales in the United Kingdom, as indicated by the Statista Digital Market Outlook. Over the last year, the revenue of this market has grown by 5%. The predicted compound annual growth rate (CAGR 18-22) for the next four years is 6%. The increasing growth rate indicates that the market still has a high growth potential and is not yet saturated.

Looking at the four subcategories of Toys, Hobby & DIY, DIY, Garden & Pets is the largest. It accounts for 29% of the sales in the market. The subcategory Toys & Baby has a 26% share of the segment, Sports & Outdoor make up 26% and Hobby & Stationery sales cover the remaining 19% of the market volume.

Toys, Hobby & DIY in the UK
Top shipping service providers

Depending on which kind of product is shipped and which country a parcel is shipped to, a company chooses to use different shipping service providers. The top three providers in the UK Toys, Hobby & DIY market are shown in the table on the right. In the UK, DPD is the most frequently offered shipping service provider in eCommerce in the Toys, Hobby & DIY market in 2018. Of those stores indicating which service they use to transport their goods, 30% cited DPD as one of their providers. Moreover, DHL and Hermes are among the top three shipping service companies offered by UK online retailers in the Toys, Hobby & DIY segment, at rates of 15% and 12% respectively.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is the UK. To have a category-specific evaluation, only stores with a focus on the Toys, Hobby & DIY category are included. Only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in the UK The table shows the most offered shipping providers in the UK Toys, Hobby & DIY market. Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is the UK. To have a category-specific evaluation, only stores with a focus on the UK category are included. Only stores that provide information about their shipping providers can be considered.

# Shipping service provider
1. DPD 31%
2. DHL 15%
3. Hermes 12%
Toys, Hobby & DIY in the UK

Explore the competitive landscape