e-Commerce Market Analysis

The eCommerce market in Malaysia

In Malaysia is the 38th largest market for eCommerce with a revenue of US$3 billion in 2019, placing it ahead of Portugal and behind South Africa.

With an increase of 33%, the Malaysian eCommerce market contributed to the worldwide growth rate of 17% in 2019. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development. Global growth will continue over the next few years. This will be propelled by East and Southeast Asia, with their expanding middle class and lagging offline shopping infrastructure.

The eCommerce market includes online sales of physical goods to a private end user (B2C). Included in this definition are purchases via computer as well as mobile purchases via smartphones and tablets. Excluded from the definition of ecommerceDB are the following: digitally distributed services (e.g., travel tickets), online stores dedicated to digital media downloads or streams, online stores dedicated to B2B markets, and sales between private individuals (C2C) within the eCommerce market.

The eCommerce market in Malaysia

Top online stores

The biggest player in the Malaysian eCommerce Market is apple.com. The store had a revenue of US$63 million in 2019. It is followed by zalora.com.my with US$50 million revenue and tesco.com.my with US$29 million revenue.

Store rankings are based on every store that generates revenue in in Malaysia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in Malaysia was considered.

One of the fastest-growing stores in the Malaysian market is 50gram.com.my. The store achieved sales of about US$0.4 million in 2019. Its revenue growth amounted to 143% in the previous year.

Top online The eCommerce market stores in Malaysia by eCommerce net sales 2019 in million US$ The table shows the stores that generate the highest revenue in the Malaysian market. For this evaluation, only revenue created in in Malaysia was considered. Basis are all shops on eCommerceDB that operate in in Malaysia.

# Store
1. apple.com US$63m
2. zalora.com.my US$50m
3. tesco.com.my US$29m
4. hihonor.com US$29m
5. huawei.com US$27m
The eCommerce market in Malaysia

Market size and growth rate

Revenue in 2019
CAGR 2019-2023

Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
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Market expansion in in Malaysia is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 24%. Compared to the year-over-year growth of 33%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 37% in in Malaysia; in other words, 37% of the Malaysian population have bought at least one product online in 2019.

Five categories are considered by ecommerceDB. Fashion is the largest segment in in Malaysia and accounts for 30% of the eCommerce revenue in in Malaysia. This is followed by Electronics & Media with 27%, Toys, Hobby & DIY with 20%, Furniture & Appliances with 13% and Food & Personal Care with the remaining 10%.

The eCommerce market in Malaysia

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