The biggest player in the Thai eCommerce Market is jd.co.th. The store had a revenue of US$205 million in 2019. It is followed by apple.com with US$124 million revenue and nike.com with US$42 million revenue.
Store rankings are based on every store that generates revenue in in Thailand. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in Thailand was considered.
One of the fastest-growing stores in the Thai market is flowers2thailand.com. The store achieved sales of about US$0.5 million in 2019. Its revenue growth amounted to 122% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in in Thailand is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 22%. Compared to the year-over-year growth of 38%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 44% in in Thailand; in other words, 44% of the Thai population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in in Thailand and accounts for 38% of the eCommerce revenue in in Thailand. This is followed by Food & Personal Care with 26%, Toys, Hobby & DIY with 19%, Fashion with 10% and Furniture & Appliances with the remaining 6%.