The biggest player in the Turkish eCommerce Market is trendyol.com. The store had a revenue of US$661 million in 2019. It is followed by hepsiburada.com with US$585 million revenue and lcwaikiki.com with US$403 million revenue. Altogether, the top three stores account for 20% of online revenue in in Turkey.
Store rankings are based on every store that generates revenue in in Turkey. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in Turkey was considered.
One of the fastest-growing stores in the Turkish market is ciceksepeti.com. The store achieved sales of about US$0.2 billion in 2019. Its revenue growth amounted to 145% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in in Turkey is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 28%. Compared to the year-over-year growth of 24%, this increase suggests that the market still has growth potential and is not yet saturated. Another indicator of market saturation is the online penetration of 40% in in Turkey; in other words, 40% of the Turkish population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Fashion is the largest segment in in Turkey and accounts for 42% of the eCommerce revenue in in Turkey. This is followed by Electronics & Media with 22%, Toys, Hobby & DIY with 18%, Furniture & Appliances with 11% and Food & Personal Care with the remaining 7%.