e-Commerce Market Analysis

The eCommerce market in the U.S.

The United States is the second largest market for eCommerce with a revenue of US$316 billion in 2018, placing it ahead of Japan and behind China.

With an increase of 15%, the U.S. eCommerce market contributed to the worldwide growth rate of 11% in 2018. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development. Global growth will continue over the next few years. This will be propelled by East and Southeast Asia, with their expanding middle class and lagging offline shopping infrastructure.

The eCommerce market includes online sales of physical goods to a private end user (B2C). Included in this definition are purchases via computer as well as mobile purchases via smartphones and tablets. Excluded from the definition of ecommerceDB are the following: digitally distributed services (e.g., travel tickets), online stores dedicated to digital media downloads or streams, online stores dedicated to B2B markets, and sales between private individuals (C2C) within the eCommerce market.

The eCommerce market in the U.S.

Top online stores

The biggest player in the U.S. eCommerce Market is amazon.com. The store had a revenue of US$62.9 billion in 2018. It is followed by walmart.com with US$14.7 billion revenue and apple.com with US$9.9 billion revenue. Altogether, the top three stores account for 30% of online revenue in the United States.

Store rankings are based on every store that generates revenue in the United States. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in the United States was considered.

One of the fastest-growing stores in the U.S. market is perigold.com. The store achieved sales of about US$37.4 million in 2018. Its revenue growth amounted to 620% in the previous year.

Top online The eCommerce market stores in the U.S. by eCommerce net sales 2018 in million US$ The table shows the stores that generate the highest revenue in the U.S. market. For this evaluation, only revenue created in the United States was considered. Basis are all shops on eCommerceDB that operate in the United States.

# Store
1. amazon.com US$62,850m
2. walmart.com US$14,668m
3. apple.com US$9,944m
4. homedepot.com US$7,859m
5. bestbuy.com US$6,524m
The eCommerce market in the U.S.

Market size and growth rate

Revenue in 2018
US$315,640m
REVENUE
CAGR 2018-2022
13%
CAGR

Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
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Market expansion in the United States is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 18-22) for the next four years will be 13%. Compared to the year-over-year growth of 15%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 79% in the United States; in other words, 79% of the U.S. population have bought at least one product online in 2018.

Five categories are considered by ecommerceDB. Fashion is the largest segment in the United States and accounts for 27% of the eCommerce revenue in the United States. This is followed by Electronics & Media with 24%, Toys, Hobby & DIY with 23%, Furniture & Appliances with 18% and Food & Personal Care with the remaining 9%.

The eCommerce market in the U.S.
Top shipping service providers

In the United States, UPS (United Parcel Service) is the most frequently offered delivery service provider among online stores. Of those stores that indicating which service they use to transport their goods, 53% cited UPS (United Parcel Service) as one of their providers. Moreover, USPS (United States Postal Service) and FedEx are among the top three shipping service companies offered by online retailers in the United States, at rates of 52% and 39%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is the United States. Only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in the U.S. The table shows the most offered shipping providers in the United States. Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is the United States. Only stores that provide information about their shipping providers can be considered.

# Shipping service provider
1. UPS (United Parcel Service) 53%
2. USPS (United States Postal Service) 52%
3. FedEx 39%
The eCommerce market in the U.S.

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