From the sale of large furniture and decorations to the sale of domestic appliances such as refrigerators or microwaves.
What is the profit this development brings along for both, marketers and costumers? And what are the challenges?
Available payment options, product characteristics and existing shop features – how do customers decide on shops and products online?
Online shop operators can choose between many different providers that award seals of approval. Their offers sound very attractive, such as the following:
Compared with product categories like fashion or consumer electronics, the toys, hobby & DIY eCommerce segment is an incredibly broad segment.
The market for Food & Personal Care is a mostly untapped online shopping retail segment, that has potential to increase its attractiveness significantly in the next years.
The Electronics & Media eCommerce segment is one of the rather mature categories with a total global revenue of US$359.4 billion in 2017.