In the worldwide diy, garden & pets market the top 3 online stores amazon.com, homedepot.com, and chewy.com account for 6502 million US$ revenue in 2017. Regarding the market volume they achieve a market share of 18% which means that the market is already concentrated
The eCommerce market category “DIY, Garden & Pets” as part of the toys & hobby & DIY market includes items for the garden such as flowers and plants, garden furniture, BBQ equipment, sun screens, fertilizer, compost and garden tools as well. Furthermore, pet food, other pet products, tools for handymen and DIY-ers, car parts, tools, building materials, and craft supplies are also included in the category “DIY, Garden & Pets”.
The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the eCommerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.