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Top online stores by revenue: Worldwide Furniture & Appliances Furniture & Homeware

In the worldwide furniture & homeware market the top 3 online stores wayfair.com, amazon.com , and ikea.com account for 6,739 million US$ revenue in 2017. Regarding the market volume they achieve a market share of 6% which means that the market is still slighty fragmented

The eCommerce market category “Furniture & Homeware” as part of the furniture & home appliances market covers the online sale of long-lived electronic home appliances. These are, for example, major domestic appliances “white goods” such as washing machines, dishwashers, refrigerators, or washer-dryers. Furthermore, the online sale of small domestic appliances such as coffee machines, espresso machines, food processors, microwaves and vacuum cleaners belong to this market category.
The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the eCommerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.

US$139,261m
Filtered net sales 2017
Global; Furniture & Homeware
16.8%
Average growth 2017/2016
Global; Furniture & Homeware

Top online stores by revenue: Worldwide Furniture & Appliances Furniture & Homeware

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Online Store Market Coverage Selected eCommerce Net Sales
Main Category Main Country 2017
In million US$
% Total eCommerce
Net Sales
1 wayfair.com Furniture & Appliances United States 2,500 - 5,000 75% - 80%
2 amazon.com Electronics & Media United States 2,500 - 5,000 0% - 5%
3 ikea.com Furniture & Appliances United States 1,000 - 1,500 70% - 75%
4 walmart.com Electronics & Media United States 1,000 - 1,500 5% - 10%
5 homedepot.com Furniture & Appliances United States 750 - 1,000 15% - 20%
6 otto.de Furniture & Appliances Germany 750 - 1,000 25% - 30%
7 qvc.com Fashion United States 750 - 1,000 20% - 25%
8 johnlewis.com update Fashion United Kingdom 750 - 1,000 25% - 30%
9 kohls.com Fashion United States 500 - 750 15% - 20%
10 tesco.com Toys, Hobby & DIY United Kingdom 500 - 750 10% - 15%

Selected online stores in the worldwide Furniture & Homeware market by country

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Norway: Furniture & Homeware

Finland: Furniture & Homeware

Canada: Furniture & Homeware

Netherlands: Furniture & Homeware

Sweden: Furniture & Homeware

Belgium: Furniture & Homeware

Denmark: Furniture & Homeware

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David Ahern

Key Account Manager eCommerce, America

Sukhdip K. Mann

Key Account Manager eCommerce, Europe

In partnership with:
EHI Retail Institute