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Global eCommerce Market

The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.

Global eCommerce Market

Highlights

$1,265,796M
Total sales
15.56%
Average growth
In-scope:
  • Sale of physical goods via a digital channel to a private end user (B2C)
  • Purchases via desktop computer (including notebooks) and purchases via mobile devices (e.g. smartphones)
Out-scope:
  • Digitally distributed services (e.g. plane tickets)
  • Digital media, when main focus (e.g. music downloads, eBooks)
  • B2B markets, when main focus (e.g. Alibaba)
  • Sales between private persons (e.g. Craigslist)

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Online Store Market Coverage Total eCommerce Net Sales
Main Category Main Country 2016
USD in Millions
2016/2015
Y/Y Growth
1 amazon.com Electronics & Media United States $AUf824m ??%
2 apple.com Electronics & Media United States $GoDYIom ??%
3 walmart.com Electronics & Media United States $t24EfZm ??%
4 amazon.de Electronics & Media Germany $lX28nAm ??%
5 amazon.co.uk Electronics & Media United Kingdom $phlh8xm ??%
6 homedepot.com Furniture & Appliances United States $ttfnXQm ??%
7 bestbuy.com Electronics & Media United States $sNz4dMm ??%
8 dell.com Electronics & Media United States $GF61HDm ??%
9 tesco.com Toys, Hobby & DIY United Kingdom $HhYv9hm ??%
10 macys.com Fashion United States $UjsTyzm ??%
11 amazon.fr Electronics & Media France $tJsAExm ??%
12 argos.co.uk Toys, Hobby & DIY United Kingdom $MIZQwdm ??%
13 kohls.com Fashion United States $rz4YbUm ??%
14 qvc.com Fashion United States $8mi1Xsm ??%
15 costco.com Food & Personal Care United States $tBEr1Dm ??%
16 target.com Toys, Hobby & DIY United States $0MPTc2m ??%
17 otto.de Furniture & Appliances Germany $fwRSeXm ??%
18 vente-privee.com Fashion France $P23cfTm ??%
19 wish.com Fashion United States $NF1aMWm ??%
20 wayfair.com Furniture & Appliances United States $TQ55U8m ??%