lidl.de

Main Country

Germany

Main Category

Toys, Hobby & DIY

Launch year

2008

lidl.de, operated by Lidl Digital International GmbH & Co. KG, is an online store with nationally-focused sales. Its eCommerce net sales are generated almost entirely in Germany. With regards to the product range, lidl.de is an all-round online store, with products on offer that cover different categories, such as “Toys, Hobby & DIY”, “Furniture & Appliances” as well as “Fashion”. The online store was launched in 2008.

Company

Lidl Digital International GmbH & Co. KG

Parent Company

Schwarz Beteiligungs GmbH

Net Sales Fiscal year: 01.01.2015 - 31.12.2015
Source: Annual report

US$104,088m

Revenue analytics

lidl.de: eCommerce net sales growth All net sales after deduction of returns generated by lidl.de via a digital channel in 2016 and recent calender years (first party sales)
Read more
US$503.3m

Global Net Sales in 2016

 

Global Net Sales Growth

In million US$

??%

Growth 2016 / 2015

In percent

Source: 2015 – Statista analysis, 2016 – Statista analysis, 2017 – Forecast, 2018 – Forecast
lidl.de: eCommerce revenue split by category Share of eCommerce net sales by distinct product categories based on the products lidl.de is offering
Read more
5%
Electronics & Media

Books, Movies, Music

Consumer Electronics

Fashion

Apparel

Bags & Accessories

Footwear

Food & Personal Care

Food & Beverages

Personal Care

Furniture & Appliances

Furniture & Homeware

Household Appliances

Toys, Hobby & DIY

DIY, Garden & Pets

Hobby & Stationery

Sports & Outdoor

Toys & Baby

Note: Due to roundings, the sum may be higher/lower than 100%.

Source: Statista analysis
lidl.de: eCommerce revenue split by country Share of eCommerce net sales by country lidl.de is shipping to
Source: Statista analysis
lidl.de: Marketshare and competitors in the Toys, Hobby & DIY Market in Germany In-depth analysis of this online store's most important countries: eCommerce net sales generated by lidl.de are featured on category-level in comparison to the market and top competitors

In the Toys, Hobby & DIY market in Germany, lidl.de generates US$500m - US$750m in 2016. Therefore, lidl.de accounts for 0% - 5% of eCommerce net sales in the market. In regard to competitors, lidl.de is ranked # in this submarket with , , and being the market leaders.

US$500m - US$750m

Net Sales in 2016, lidl.de

in Toys, Hobby & DIY in Germany

Market share 2016: lidl.de

in Toys, Hobby & DIY, Germany

Total market volume: Toys, Hobby & DIY in Germany

In million US$

Top Online Stores in the Toys, Hobby & DIY Market in Germany

Rank #{{ index+1 }}
Online Store {{ shop.name }}
Net Sales {{ (shop.filteredrevenue)|getBiggerThanMioLong }}
Market Share > 0%
Detail page {{ shop.name }}
lidl.de
#

Revenue ranking in Toys, Hobby & DIY

In Germany

Source: Statista analysis

Traffic analytics

lidl.de: Website visits & Traffic sources
Source: Similarweb.com

Payment analytics

lidl.de: Offered payment methods to the clients Payment methods provided by lidl.de, in relation to the average distribution of payment methods
Bank transfer
Cards
Cash on delivery
E-wallets
Invoice
Other
Direct debits
lidl.de: Offered payment methods by country and category Payment methods provided by lidl.de, in relation to the average distribution of payment methods

Distribution of payment methods

In percent

Source: payment methods – Store Website
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Multichannel and shipping Analytics

lidl.de: Distribution channels Multichannel stategy of lidl.de, in relation to the average distribution of these channels
Bricks & Mortar
Catalog, Mail Order
Phone
Marketplace: Amazon
Marketplace: eBay
Coming soon

Global distribution of channels

In percent

Source: multichannel – Store Website , marketplace – Ebay
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Contact Information

lidl.de: Leads by department
Management
Marketing & Communications
Source: Statista Research