otto.de

Main Country

Germany

Main Category

Furniture & Appliances

Launch year

1995

otto.de, operated by Otto GmbH & Co. KG, is an online store with nationally-focused sales. Its eCommerce net sales are generated almost entirely in Germany. With regards to the product range, otto.de is an all-round online store, with products on offer that cover different categories, such as “Furniture & Appliances”, “Fashion” as well as “DIY, Garden & Pets”. The online store was launched in 1995.

Revenue analytics

otto.de: eCommerce net sales growth All net sales after deduction of returns generated by otto.de via a digital channel in 2016 and recent calender years (first party sales)
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US$3,035.7m

Global Net Sales in 2016

 

#16

Rank

Global Net Sales Growth

In million US$

18.9%

Growth 2016 / 2015

In percent

#1827

Rank

Source: 2015 – Annual report, Statista analysis, 2016 – Annual report, Statista analysis, 2017 – Forecast, 2018 – Forecast
otto.de: eCommerce revenue split by category Share of eCommerce net sales by distinct product categories based on the products otto.de is offering
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20%
Electronics & Media

Books, Movies, Music 2%

Consumer Electronics 19%

30%
Fashion

Apparel 16%

Bags & Accessories 3%

Footwear 11%

0%
Food & Personal Care

Food & Beverages0%

Personal Care0%

35%
Furniture & Appliances

Furniture & Homeware 26%

Household Appliances 9%

10%
Toys, Hobby & DIY

DIY, Garden & Pets 3%

Hobby & Stationery 4%

Sports & Outdoor 2%

Toys & Baby 2%

Note: Due to roundings, the sum may be higher/lower than 100%. 5% missing up to 100 = other products (e.g. services, ticketing, travel).

Source: Statista analysis
otto.de: eCommerce revenue split by country Share of eCommerce net sales by country otto.de is shipping to
Source: Statista analysis
otto.de: Marketshare and competitors in the Furniture & Appliances Market in Germany In-depth analysis of this online store's most important countries: eCommerce net sales generated by otto.de are featured on category-level in comparison to the market and top competitors

In the Furniture & Appliances market in Germany, otto.de generates US$1,062.5m in 2016. Therefore, otto.de accounts for 16.6% of eCommerce net sales in the market, whose total volume amounts to US$6,388.0m in 2016. In regard to competitors, otto.de is ranked #2 in this submarket with , , and being the market leaders.

US$1,062.5m

Net Sales in 2016, otto.de

in Furniture & Appliances in Germany

Market share 2016: otto.de

in Furniture & Appliances, Germany

Total market volume: Furniture & Appliances in Germany

In million US$

Top Online Stores in the Furniture & Appliances Market in Germany

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otto.de
# 2

Revenue ranking in Furniture & Appliances

In Germany

Source: Statista analysis

Traffic analytics

otto.de: Website visits & Traffic sources
Source: Similarweb.com

Payment analytics

otto.de: Offered payment methods to the clients Payment methods provided by otto.de, in relation to the average distribution of payment methods
Bank transfer
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Cards
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Cash on delivery
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E-wallets
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Invoice
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Other
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Direct debits
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otto.de: Offered payment methods by country and category Payment methods provided by otto.de, in relation to the average distribution of payment methods

Distribution of payment methods

In percent

Source: payment methods – Store Website
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Shop Software Analytics

otto.de: Implemented shop software eCommerce shop software otto.de is using, in relation to the average distribution of shop software
WooCommerce

Shop Software otto.de

Shop Software: WooCommerce

Software Distribution

Global in Percent

Source: shop software – builtwith.com
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Multichannel and shipping Analytics

otto.de: Distribution channels Multichannel stategy of otto.de, in relation to the average distribution of these channels
Bricks & Mortar yes
Catalog, Mail Order yes
Phone yes
Marketplace: Amazon no
Marketplace: eBay no
Coming soon

Global distribution of channels

In percent

Source: multichannel – Store Website
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Contact Information

otto.de: Leads by department
Management
Marketing & Communications
Source: Statista Research