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Top online stores by revenue: Worldwide Fashion Apparel

In the worldwide clothing market the top 3 online stores macys.com, vente-privee.com, and hm.com account for 5,036 million US$ revenue in 2016. Regarding the market volume they achieve a market share of 2% which means that the market is still slighty fragmented

The eCommerce market category “Clothing” as part of the fashion market covers the digital sale of almost all types of clothing articles, including men, women and children clothing (+4 years), underwear, costumes and workwear. Toddler and baby clothes, sport and outdoor clothing as well as jewelry are not included in this category.
The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the eCommerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.

US$203,049m
Filtered net sales 2016
Global; Apparel
19.9%
Average growth 2016/2015
Global; Apparel

Top online stores by revenue: Worldwide Fashion Apparel

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Online Store Market Coverage Selected eCommerce Net Sales
Main Category Main Country 2016
In million US$
% Total eCommerce
Net Sales
1 macys.com Fashion United States 1,500 - 2,000 45% - 50%
2 vente-privee.com Fashion France 1,500 - 2,000 60% - 65%
3 hm.com Fashion Germany 1,500 - 2,000 75% - 80%
4 victoriassecret.com Fashion United States 1,000 - 1,500 85% - 90%
5 kohls.com Fashion United States 1,000 - 1,500 35% - 40%
6 asos.com Fashion United Kingdom 1,000 - 1,500 70% - 75%
7 oldnavy.com Fashion United States 1,000 - 1,500 90% - 95%
8 next.co.uk Fashion United Kingdom 750 - 1,000 40% - 45%
9 amazon.com Electronics & Media United States 750 - 1,000 0% - 5%
10 wish.com Fashion United States 750 - 1,000 30% - 35%

Selected online stores in the worldwide Apparel market by country

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Sukhdip K. Mann

Key Account Manager eCommerce, Europe

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