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Top online stores by revenue: Worldwide Furniture & Appliances Household Appliances

In the worldwide home appliances market the top 3 online stores,, and account for 9,671 million US$ revenue in 2016. Regarding the market volume they achieve a market share of 18% which means that the market is already concentrated

The eCommerce market category “Home Appliances” as part of the furniture & home appliances market covers the online sale of long-lived electronic home appliances. These are, for example, major domestic appliances “white goods” such as washing machines, dishwashers, refrigerators, or washer-dryers. Furthermore, the online sale of small domestic appliances such as coffee machines, espresso machines, food processors, microwaves and vacuum cleaners belong to this market category.
The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the eCommerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.

Filtered net sales 2016
Global; Household Appliances
Average growth 2016/2015
Global; Household Appliances

Top online stores by revenue: Worldwide Furniture & Appliances Household Appliances

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Online Store Market Coverage Selected eCommerce Net Sales
Main Category Main Country 2016
In million US$
% Total eCommerce
Net Sales
1 Electronics & Media United States 5,000 - 10,000 5% - 10%
2 Furniture & Appliances United States 2,000 - 2,500 45% - 50%
3 Electronics & Media United States 1,500 - 2,000 10% - 15%
4 Electronics & Media Germany 1,000 - 1,500 5% - 10%
5 Furniture & Appliances United States 750 - 1,000 40% - 45%
6 Electronics & Media United Kingdom 500 - 750 5% - 10%
7 Furniture & Appliances United Kingdom 500 - 750 80% - 85%
8 Electronics & Media France 400 - 500 20% - 25%
9 Furniture & Appliances United States 400 - 500 30% - 35%
10 Fashion United States 300 - 400 10% - 15%

Selected online stores in the worldwide Household Appliances market by country

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Denmark: Household Appliances

Netherlands: Household Appliances

Norway: Household Appliances

Canada: Household Appliances

Sweden: Household Appliances

Belgium: Household Appliances

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David Ahern

Key Account Manager eCommerce, America

Sukhdip K. Mann

Key Account Manager eCommerce, Europe

In partnership with:
EHI Retail Institute