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Top online stores by revenue: Worldwide Toys, Hobby & DIY Sports & Outdoor

In the worldwide sports & outdoor market the top 3 online stores nike.com, amazon.com, and dickssportinggoods.com account for 3,483 million US$ revenue in 2016. Regarding the market volume they achieve a market share of 9% which means that the market is still slighty fragmented

The eCommerce market category “Sports & Outdoor” as part of the toys & hobby & DIY market includes items for the garden such as flowers and plants, garden furniture, BBQ equipment, sun screens, fertilizer, compost and garden tools as well. Furthermore, pet food, other pet products, tools for handymen and DIY-ers, car parts, tools, building materials, and craft supplies are also included in the category “DIY, Garden & Pets”.
The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the eCommerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.

US$40,325m
Filtered net sales 2016
Global; Sports & Outdoor
17.9%
Average growth 2016/2015
Global; Sports & Outdoor

Top online stores by revenue: Worldwide Toys, Hobby & DIY Sports & Outdoor

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Online Store Market Coverage Selected eCommerce Net Sales
Main Category Main Country 2016
In million US$
% Total eCommerce
Net Sales
1 nike.com Toys, Hobby & DIY United States 1,000 - 1,500 65% - 70%
2 amazon.com Electronics & Media United States 1,000 - 1,500 0% - 5%
3 dickssportinggoods.com Toys, Hobby & DIY United States 500 - 750 75% - 80%
4 walmart.com Electronics & Media United States 500 - 750 5% - 10%
5 cabelas.com Toys, Hobby & DIY United States 500 - 750 75% - 80%
6 sportsdirect.com Toys, Hobby & DIY United Kingdom 500 - 750 60% - 65%
7 rei.com Toys, Hobby & DIY United States 400 - 500 85% - 90%
8 fitbit.com Toys, Hobby & DIY United States 300 - 400 95% - 100%
9 target.com Toys, Hobby & DIY United States 300 - 400 10% - 15%
10 argos.co.uk Toys, Hobby & DIY United Kingdom 300 - 400 5% - 10%

Selected online stores in the worldwide Sports & Outdoor market by country

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Finland: Sports & Outdoor

Belgium: Sports & Outdoor

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David Ahern

Key Account Manager eCommerce, America

Sukhdip K. Mann

Key Account Manager eCommerce, Europe

In partnership with:
EHI Retail Institute