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Top online stores by revenue: Denmark All categories

In the Danish eCommerce market the top 3 online stores elgiganten.dk, saxo.com, and bilka.dk account for 272 million US$ revenue in 2016. Regarding the market volume they achieve a market share of 7% which means that the market is still slighty fragmented

The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the eCommerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.

US$3,684m
Filtered net sales 2016
Denmark; all categories
9.0%
Average growth 2016/2015
Denmark; all categories

Top online stores by revenue: Denmark All categories

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Online Store Market Coverage Selected eCommerce Net Sales
Main Category Main Country 2016
In million US$
% Total eCommerce
Net Sales
1 elgiganten.dk Electronics & Media Denmark 100 - 150 95% - 100%
2 saxo.com Electronics & Media Denmark 75 - 100 95% - 100%
3 bilka.dk Electronics & Media Denmark 75 - 100 95% - 100%
4 komplett.dk Electronics & Media Denmark 75 - 100 95% - 100%
5 proshop.dk Electronics & Media Denmark 50 - 75 95% - 100%
6 hm.com Fashion Germany 50 - 75 0% - 5%
7 thansen.dk Toys, Hobby & DIY Denmark 50 - 75 95% - 100%
8 amazon.com Electronics & Media United States 40 - 50 0% - 5%
9 bestseller.com Fashion Denmark 40 - 50 25% - 30%
10 matas.dk Food & Personal Care Denmark 40 - 50 95% - 100%

Selected online stores in the Danish eCommerce market by category

Start your research right now by selecting an online store in any category and gain insights into its revenue, offerd payment provider, shipping methods, and 26 further KPIs.

Denmark: Food & Personal Care

Denmark: Furniture & Appliances

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David Ahern

Key Account Manager eCommerce, America

Sukhdip K. Mann

Key Account Manager eCommerce, Europe

In partnership with:
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