atu.de

Main Country

Germany

Main Category

Toys, Hobby & DIY

Launch year

2005

atu.de, operated by A.T.U Auto-Teile-Unger GmbH & Co. KG, is an online store with nationally-focused sales. Its eCommerce net sales are generated mostly in Germany. Other countries only account for a small share of eCommerce net sales, e. g. Austria. With regards to the product range, atu.de specializes in the “Toys, Hobby & DIY” category, particularly in the area of “DIY, Garden & Pets”. The online store was launched in 2005.

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Company

A.T.U Auto-Teile-Unger GmbH & Co. KG

Parent Company

Christophorus Holding GmbH

Net Sales Fiscal year: 01.07.2015 - 30.06.2016
Source: Annual report

US$1,085m

Revenue analytics

atu.de: eCommerce net sales growth All net sales after deduction of returns generated by atu.de via a digital channel in 2017 and recent calender years (first party sales)
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US$54.0m

Global Net Sales in 2017

 

Global Net Sales Growth

In million US$

??%

Growth 2017 / 2016

In percent

Source: 2015 – Statista analysis, 2016 – Statista analysis, 2017 – Statista analysis, 2018 – Statista analysis, 2019 – Forecast
atu.de: eCommerce revenue split by category Share of eCommerce net sales by distinct product categories based on the products atu.de is offering
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100%
Toys, Hobby & DIY

DIY, Garden & Pets

Hobby & Stationery

Sports & Outdoor

Toys & Baby

0%
Electronics & Media

Books, Movies, Music0%

Consumer Electronics0%

0%
Fashion

Apparel0%

Bags & Accessories0%

Footwear0%

0%
Food & Personal Care

Food & Beverages0%

Personal Care0%

0%
Furniture & Appliances

Furniture & Homeware0%

Household Appliances0%

0%
other

Note: Due to roundings, the sum may be higher/lower than 100%.

Source: Statista analysis
atu.de: eCommerce revenue split by country Share of eCommerce net sales by country atu.de is shipping to
Source: Statista analysis
atu.de: Marketshare and competitors in the Toys, Hobby & DIY Market in Germany In-depth analysis of this online store's most important countries: eCommerce net sales generated by atu.de are featured on category-level in comparison to the market and top competitors

In the Toys, Hobby & DIY market in Germany, atu.de generates US$50m - US$75m in 2017. Therefore, atu.de accounts for 0% - 5% of eCommerce net sales in the market. In regard to competitors, atu.de is ranked # in this submarket with , , and being the market leaders.

US$50m - US$75m

Net Sales in 2017, atu.de

in Toys, Hobby & DIY in Germany

Market share 2017: atu.de

in Toys, Hobby & DIY, Germany

Total market volume: Toys, Hobby & DIY in Germany

In million US$

Top Online Stores in the Toys, Hobby & DIY Market in Germany

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Revenue ranking in Toys, Hobby & DIY

In Germany

Payment analytics

atu.de: Offered payment methods to the clients Payment methods provided by atu.de, in relation to the average distribution of payment methods
Bank transfer
Cards
Cash on delivery
E-wallets
Invoice
Other
Direct debits
Offered payment methods by country and category Payment methods provided by atu.de, in relation to the average distribution of payment methods

Distribution of payment methods

In percent

Source: payment methods – Store Website
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Shop Software Analytics

atu.de: Implemented shop software eCommerce shop software atu.de is using, in relation to the average distribution of shop software

Shop Software atu.de

 

Software Distribution

Global in Percent

Source: shop software – shop software – builtwith.com
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Multichannel and shipping Analytics

atu.de: Distribution channels Multichannel stategy of atu.de, in relation to the average distribution of these channels
Bricks & Mortar
Catalog, Mail Order
Phone
Marketplace: Amazon
Marketplace: eBay
Coming soon

Global distribution of channels

In percent

Source: multichannel – Store Website , marketplace – Amazon, Ebay
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Contact Information

atu.de: Leads by department
Management
Marketing & Communications
Source: Statista Research