decathlon.es

Main Country

Spain

Main Category

Toys, Hobby & DIY

Launch year

2009

decathlon.es, operated by Decathlon España S.A.U., is an online store with nationally-focused sales. Its eCommerce net sales are generated almost entirely in Spain. With regards to the product range, decathlon.es achieves the greatest part of its eCommerce net sales in the “Toys, Hobby & DIY” category. Furthermore, products from the “Fashion” category are part of the offer. The online store was launched in 2009.

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Company

Decathlon España S.A.U.

Parent Company

Decathlon S.A.

Net Sales Fiscal year: 01.01.2016 - 31.12.2016
Source: Annual report

US$11,065m

Revenue analytics

decathlon.es: eCommerce net sales growth All net sales after deduction of returns generated by decathlon.es via a digital channel in 2017 and recent calender years (first party sales)
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US$97.0m

Global Net Sales in 2017

 

Global Net Sales Growth

In million US$

??%

Growth 2017 / 2016

In percent

Source: 2015 – Company website, secondary sources, Statista analysis, 2016 – Company website, secondary sources, Statista analysis, 2017 – Secondary sources, Statista analysis, 2018 – Statista analysis, 2019 – Forecast
decathlon.es: eCommerce revenue split by category Share of eCommerce net sales by distinct product categories based on the products decathlon.es is offering
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70%
Toys, Hobby & DIY

DIY, Garden & Pets

Hobby & Stationery

Sports & Outdoor

Toys & Baby

Fashion

Apparel

Bags & Accessories

Footwear

0%
Electronics & Media

Books, Movies, Music0%

Consumer Electronics0%

0%
Food & Personal Care

Food & Beverages0%

Personal Care0%

0%
Furniture & Appliances

Furniture & Homeware0%

Household Appliances0%

0%
other

Note: Due to roundings, the sum may be higher/lower than 100%.

Source: Company website, Statista analysis
decathlon.es: eCommerce revenue split by country Share of eCommerce net sales by country decathlon.es is shipping to
Source: Company website, Statista analysis
decathlon.es: Marketshare and competitors in the Toys, Hobby & DIY Market in Spain In-depth analysis of this online store's most important countries: eCommerce net sales generated by decathlon.es are featured on category-level in comparison to the market and top competitors

In the Toys, Hobby & DIY market in Spain, decathlon.es generates US$75m - US$100m in 2017. Therefore, decathlon.es accounts for 0% - 5% of eCommerce net sales in the market. In regard to competitors, decathlon.es is ranked # in this submarket with , , and being the market leaders.

US$75m - US$100m

Net Sales in 2017, decathlon.es

in Toys, Hobby & DIY in Spain

Market share 2017: decathlon.es

in Toys, Hobby & DIY, Spain

Total market volume: Toys, Hobby & DIY in Spain

In million US$

Top Online Stores in the Toys, Hobby & DIY Market in Spain

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Revenue ranking in Toys, Hobby & DIY

In Spain

Payment analytics

decathlon.es: Offered payment methods to the clients Payment methods provided by decathlon.es, in relation to the average distribution of payment methods
Bank transfer
Cards
Cash on delivery
E-wallets
Invoice
Other
Direct debits
Offered payment methods by country and category Payment methods provided by decathlon.es, in relation to the average distribution of payment methods

Distribution of payment methods

In percent

Source: payment methods – Store Website
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Shop Software Analytics

decathlon.es: Implemented shop software eCommerce shop software decathlon.es is using, in relation to the average distribution of shop software

Shop Software decathlon.es

 

Software Distribution

Global in Percent

Source: shop software – shop software – builtwith.com
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Multichannel and shipping Analytics

decathlon.es: Distribution channels Multichannel stategy of decathlon.es, in relation to the average distribution of these channels
Bricks & Mortar
Catalog, Mail Order
Phone
Marketplace: Amazon
Marketplace: eBay
Coming soon

Global distribution of channels

In percent

Source: multichannel – Store Website , marketplace – Amazon, Ebay
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Contact Information

decathlon.es: Leads by department
Marketing & Communications
Source: Statista Research