heine.at

Main Country

Austria

Main Category

Fashion

heine.at, operated by Heinrich Heine GmbH, is an online store with nationally-focused sales. Its eCommerce net sales are generated almost entirely in Austria. With regards to the product range, heine.at achieves the greatest part of its eCommerce net sales in the “Fashion” category. Furthermore, products from the “Furniture & Appliances” category are part of the offer.

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Company

Heinrich Heine GmbH

Parent Company

Otto GmbH & Co. KG

Net Sales Fiscal year: 01.03.2017 - 28.02.2018
Source: Annual report

US$15,416m

Related Shops

Revenue analytics

heine.at: eCommerce net sales growth All net sales after deduction of returns generated by heine.at via a digital channel in 2018 and recent calender years (first party sales)
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US$16.7m

Global Net Sales in 2018

 

Global Net Sales Growth

In million US$

??%

Growth 2018 / 2017

In percent

Source: 2015 – Annual report, Statista analysis, 2016 – Annual report, Statista analysis, 2017 – Statista analysis, 2018 – Statista analysis, 2019 – Forecast
heine.at: eCommerce revenue split by category Share of eCommerce net sales by distinct product categories based on the products heine.at is offering
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76%
Fashion

Apparel

Bags & Accessories

Footwear

Furniture & Appliances

Furniture & Homeware

Household Appliances

0%
Electronics & Media

Books, Movies, Music0%

Consumer Electronics0%

0%
Food & Personal Care

Food & Beverages0%

Personal Care0%

0%
Toys, Hobby & DIY

DIY, Garden & Pets0%

Hobby & Stationery0%

Sports & Outdoor0%

Toys & Baby0%

0%
other

Note: Due to roundings, the sum may be higher/lower than 100%.

Source: Statista analysis
heine.at: eCommerce revenue split by country Share of eCommerce net sales by country heine.at is shipping to
Source: Statista analysis
heine.at: Marketshare and competitors in the Fashion Market in Austria In-depth analysis of this online store's most important countries: eCommerce net sales generated by heine.at are featured on category-level in comparison to the market and top competitors

In the Fashion market in Austria, heine.at generates US$10m - US$20m in 2018. Therefore, heine.at accounts for 0% - 5% of eCommerce net sales in the market. In regard to competitors, heine.at is ranked # in this submarket with , , and being the market leaders.

US$10m - US$20m

Net Sales in 2018, heine.at

in Fashion in Austria

Market share 2018: heine.at

in Fashion, Austria

Total market volume: Fashion in Austria

In million US$

Top Online Stores in the Fashion Market in Austria

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Revenue ranking in Fashion

In Austria

Source: Statista analysis

Payment analytics

heine.at: Offered payment methods to the clients Payment methods provided by heine.at, in relation to the average distribution of payment methods
Bank transfer
Cards
Cash on delivery
E-wallets
Invoice
Other
Direct debits
Offered payment methods by country and category Payment methods provided by heine.at, in relation to the average distribution of payment methods

Distribution of payment methods

In percent

Source: payment methods – Store Website
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Shop Software Analytics

heine.at: Implemented shop software eCommerce shop software heine.at is using, in relation to the average distribution of shop software

Shop Software heine.at

 

Software Distribution

Global in Percent

Source: shop software – shop software – builtwith.com
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Multichannel and shipping Analytics

heine.at: Distribution channels Multichannel stategy of heine.at, in relation to the average distribution of these channels
Bricks & Mortar
Catalog, Mail Order
Phone
Marketplace: Amazon
Marketplace: eBay
Coming soon

Global distribution of channels

In percent

Source: multichannel – Store website , marketplace – Amazon, Ebay
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Contact Information

heine.at: Leads by department
Management
Source: Statista Research