nelly.at

Main Country

Austria

Main Category

Fashion

Launch year

2011

nelly.at, operated by NLY Scandinavia AB, is an online store with nationally-focused sales. Its eCommerce net sales are generated almost entirely in Austria. With regards to the product range, nelly.at achieves the greatest part of its eCommerce net sales in the “Fashion” category. Furthermore, products from the “Food & Personal Care” category are part of the offer. The online store was launched in 2011.

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Company

NLY Scandinavia AB

Parent Company

Qliro Group AB

Net Sales Fiscal year: 01.01.2017 - 31.12.2017
Source: Annual report

US$381m

Related Shops

Revenue analytics

nelly.at: eCommerce net sales growth All net sales after deduction of returns generated by nelly.at via a digital channel in 2018 and recent calender years (first party sales)
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US$1.0m

Global Net Sales in 2018

 

Global Net Sales Growth

In million US$

??%

Growth 2018 / 2017

In percent

Source: 2015 – Annual report, Statista analysis, 2016 – Annual report, Statista analysis, 2017 – Annual report, Statista analysis, 2018 – Statista analysis, 2019 – Forecast
nelly.at: eCommerce revenue split by category Share of eCommerce net sales by distinct product categories based on the products nelly.at is offering
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95%
Fashion

Apparel

Bags & Accessories

Footwear

Food & Personal Care

Food & Beverages

Personal Care

0%
Electronics & Media

Books, Movies, Music0%

Consumer Electronics0%

0%
Furniture & Appliances

Furniture & Homeware0%

Household Appliances0%

0%
Toys, Hobby & DIY

DIY, Garden & Pets0%

Hobby & Stationery0%

Sports & Outdoor0%

Toys & Baby0%

0%
other

Note: Due to roundings, the sum may be higher/lower than 100%.

Source: Statista analysis
nelly.at: eCommerce revenue split by country Share of eCommerce net sales by country nelly.at is shipping to
Source: Statista analysis
nelly.at: Marketshare and competitors in the Fashion Market in Austria In-depth analysis of this online store's most important countries: eCommerce net sales generated by nelly.at are featured on category-level in comparison to the market and top competitors

In the Fashion market in Austria, nelly.at generates US$0m - US$1m in 2018. Therefore, nelly.at accounts for 0% - 5% of eCommerce net sales in the market. In regard to competitors, nelly.at is ranked # in this submarket with , , and being the market leaders.

US$0m - US$1m

Net Sales in 2018, nelly.at

in Fashion in Austria

Market share 2018: nelly.at

in Fashion, Austria

Total market volume: Fashion in Austria

In million US$

Top Online Stores in the Fashion Market in Austria

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Revenue ranking in Fashion

In Austria

Source: Statista analysis

Payment analytics

nelly.at: Offered payment methods to the clients Payment methods provided by nelly.at, in relation to the average distribution of payment methods
Bank transfer
Cards
Cash on delivery
E-wallets
Invoice
Other
Direct debits
Offered payment methods by country and category Payment methods provided by nelly.at, in relation to the average distribution of payment methods

Distribution of payment methods

In percent

Source: payment methods – Store Website
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Shop Software Analytics

nelly.at: Implemented shop software eCommerce shop software nelly.at is using, in relation to the average distribution of shop software

Shop Software nelly.at

 

Software Distribution

Global in Percent

Source: shop software – shop software – builtwith.com
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Multichannel and shipping Analytics

nelly.at: Distribution channels Multichannel stategy of nelly.at, in relation to the average distribution of these channels
Bricks & Mortar
Catalog, Mail Order
Phone
Marketplace: Amazon
Marketplace: eBay
Coming soon

Global distribution of channels

In percent

Source: multichannel – Store website , marketplace – Amazon, Ebay
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Contact Information

nelly.at: Leads by department
Management
Source: Statista Research