Main Country


Main Category

Furniture & Appliances

Launch year

1995, operated by Otto GmbH & Co. KG, is an online store with nationally-focused sales. Its eCommerce net sales are generated almost entirely in Germany. With regards to the product range, is an all-round online store, with products on offer that cover different categories, such as “Furniture & Appliances”, “Fashion” as well as “DIY, Garden & Pets”. The online store was launched in 1995.

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Otto GmbH & Co. KG

Net Sales Fiscal year: 01.03.2016 - 29.02.2017
Source: Annual report


Revenue analytics eCommerce net sales growth All net sales after deduction of returns generated by via a digital channel in 2017 and recent calender years (first party sales)
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Global Net Sales in 2017




Global Net Sales Growth

In million US$


Growth 2017 / 2016

In percent



Source: 2015 – Annual report, Statista analysis, 2016 – Annual report, Statista analysis, 2017 – Annual report, Statista analysis, 2018 – Forecast eCommerce revenue split by category Share of eCommerce net sales by distinct product categories based on the products is offering
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Furniture & Appliances

Furniture & Homeware 26%

Household Appliances 9%


Apparel 16%

Bags & Accessories 3%

Footwear 11%

Electronics & Media

Books, Movies, Music 2%

Consumer Electronics 19%

Toys, Hobby & DIY

DIY, Garden & Pets 3%

Hobby & Stationery 4%

Sports & Outdoor 2%

Toys & Baby 2%

Food & Personal Care

Food & Beverages0%

Personal Care0%


Note: Due to roundings, the sum may be higher/lower than 100%.

Source: Statista analysis eCommerce revenue split by country Share of eCommerce net sales by country is shipping to
Source: Statista analysis Marketshare and competitors in the Furniture & Appliances Market in Germany In-depth analysis of this online store's most important countries: eCommerce net sales generated by are featured on category-level in comparison to the market and top competitors

In the Furniture & Appliances market in Germany, generates US$1,166.4m in 2017. Therefore, accounts for 15.6% of eCommerce net sales in the market, whose total volume amounts to US$7,499.0m in 2017. In regard to competitors, is ranked #2 in this submarket with , , and being the market leaders.


Net Sales in 2017,

in Furniture & Appliances in Germany

Market share 2017:

in Furniture & Appliances, Germany

Total market volume: Furniture & Appliances in Germany

In million US$

Top Online Stores in the Furniture & Appliances Market in Germany

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# 2

Revenue ranking in Furniture & Appliances

In Germany

Traffic analytics Website visits & Traffic sources

Payment analytics Offered payment methods to the clients Payment methods provided by, in relation to the average distribution of payment methods
Bank transfer
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Cash on delivery
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Direct debits
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Offered payment methods by country and category Payment methods provided by, in relation to the average distribution of payment methods

Distribution of payment methods

In percent

Source: payment methods – Store Website
Market comparison: all relevant shops on, Statista analysis

Shop Software Analytics Implemented shop software eCommerce shop software is using, in relation to the average distribution of shop software

Shop Software

Shop Software: WooCommerce

Software Distribution

Global in Percent

Source: shop software –
Market comparison: all relevant shops on, Statista analysis

Multichannel and shipping Analytics Distribution channels Multichannel stategy of, in relation to the average distribution of these channels
Bricks & Mortar yes
Catalog, Mail Order yes
Phone yes
Marketplace: Amazon no
Marketplace: eBay no
Coming soon

Global distribution of channels

In percent

Source: multichannel – Store Website , marketplace – Amazon, Ebay
Market comparison: all relevant shops on, Statista analysis

Contact Information Leads by department
Marketing & Communications
Source: Statista Research