e-Commerce Revenue Analytics otto.de

By generating an online revenue of over US$3.3 billion, otto.de is able to take the second place within the German eCommerce ranking. Known as a catalogue retailer, Otto GmbH & Co. KG launched the only store in 1995. With over 30.0 percent revenue share, Furniture & Appliances as well as Fashion are the pillars of otto.de. The only country in focus is Germany.

Global Net Sales (2018)

First party net sales generated by otto.de after deduction of returns, allowances for damaged or missing goods and any discounts allowed.
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US$3,795.3m
$USD
Global Rank (2018)

eCommerce net sales rank of otto.de, compared to all other stores on ecommerceDB.com

#20
#
Main Country

Country where otto.de generates most of its eCommerce net sales from

Germany
Main Category

Category where otto.de generates most of its eCommerce net sales from

Furniture & Appliances
Launch year

Year in which otto.de was launched

1995

eCommerce Revenue Analytics

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eCommerce Net Sales

In million US$

First party net sales generated by otto.de after deduction of returns, allowances for damaged or missing goods and any discounts allowed. Read more

Please note

These numbers show the first party eCommerce net sales after deduction of returns generated by otto.de only

Global Rank

by net sales

eCommerce net sales rank of otto.de, compared to all other stores on ecommerceDB.com

YoY-Growth

in percent

Annual growth rate of otto.de‘s first party net sales

2016 2017 2018 2019

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Revenue Split by Country

in 2018

Share of first party net sales by country otto.de is shipping to

Revenue Split by Category

in 2018

Share of first party net sales by distinct product categories based on the products otto.de is offering

Furniture & Appliances
38%
Furniture & Homeware 32%
Household Appliances 6%
Fashion
34%
Apparel 26%
Bags & Accessories 2%
Footwear 6%
Electronics & Media
20%
Books, Movies, Music & Games 2%
Consumer Electronics 18%
Toys, Hobby & DIY
8%
DIY, Garden & Pets 2%
Hobby & Stationery 4%
Sports & Outdoor 1%
Toys & Baby 1%
Additional information:
eCommerce Net Sales

2015: Annual report, Statista analysis

2016: Annual report, Statista analysis

2017: Annual report, Statista analysis

2018: Annual report, Statista analysis

2019: Forecast

Revenue Split by Country

Statista Analysis

Revenue Split by Category

Store website, Statista Analysis

Competitor Analysis: Furniture & Appliances in Germany

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Top Online Stores: Furniture & Appliances in Germany

in 2018

This ranking shows the top online stores Germany in the Furniture & Appliances market ranked by shops’ first party net sales in the specific market.

Additional information:

Store website, Statista Analysis

otto.de

In the market in , is ranked # with in . Therefore, accounts for of eCommerce net sales in this category. The top stores are , and .

Rankings

Top Stores – Furniture & Appliances in Germany

Top Stores – Furniture & Appliances

Top Stores – Germany

Market Development: Furniture & Appliances in Germany

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Forecast: Market Revenue

In million US$

The box shows the forecasted revenue development of the market (Furniture & Appliances in Germany) for each year

Key Facts

  • Revenue in the Furniture & Appliances market in Germany amounts to US$9,860.6m in 2018
  • Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 7.2%

Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
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Marketing Performance Indicators

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Key Performance Indicators

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Social Media Activity

Social media profiles of otto.de

Payment Analytics

Offered Payment Methods to the Clients

Bank transfer
  • Other: {{ getPayment(index, item) }}
Cards
  • Other: {{ getPayment(index, item) }}
Cash on delivery
  • Other: {{ getPayment(index, item) }}
E-wallets
  • Other: {{ getPayment(index, item) }}
Invoice
  • Invoice by: Installment by: Other: {{ getPayment(index, item) }}
Direct debits
  • Other: {{ getPayment(index, item) }}
Other
  • Other: {{ getPayment(index, item) }}

Shop Software Analytics

Implemented Shop Software

unknown

Multichannel Analytics

Distribution Channels

Traditional
  • Bricks & Mortar
  • Catalog, Mail Order
  • Phone
Marketplace
  • Amazon
  • eBay

Shipping Service Providers

Offered shipping through these providers

Germany
  • Hermes
Additional information:
Social media activity

facebook.com, twitter.com, instagram.com
store website, Statista analysis

Payment analytics

store website

Shop Software

builtwith.com

Multichannel analytics​

Traditional: Store Website

Marketplace: Amazon, Ebay

Shipping analytics

store website

Contact & Company Information

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Leads for your research

We offer the most relevant contacts to start your lead generation. This includes leads from all relevant departments, including Management, Marketing & Communications and more.


Company
Otto GmbH & Co. KG
Net Sales
US$15,893m
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CIO
Michael Müller-Wünsch
Mail
For customers only
Fon
+49 (40) CUSTOMERS ONLY
Senior Project Manager Digital Excellence
Henning Mielkau
Mail
For customers only
Fon
+49 (40) CUSTOMERS ONLY
Head of Corporate Communications E-Commerce Otto Group
Martin Zander
Mail
For customers only
Fon
+49 (40) CUSTOMERS ONLY
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