eCommerce: Market Revenue Growth

eCommerce Revenue Growth in Turkey

How has the Turkish eCommerce market's revenue growth trended from 2018 to 2026? Explore the fluctuating dynamics in our upcoming article.

Article by Patrick Nowak | June 19, 2024

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eCommerce Revenue Growth in Turkey

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How Has eCommerce Revenue Fluctuated in the Turkish Market from 2018 to 2026?

The eCommerce sector in Turkey has experienced a notable evolution over the years, showcasing varying growth rates from 2018 to the projected figures for 2026. Commencing with a modest 3.3% growth rate in 2018, the market saw a substantial increase to 20.3% in 2019, followed by a remarkable surge to 34.9% in 2020. The momentum continued in 2021 with a growth rate of 28.8%, although there was a slight dip to 11.8% in 2022. Despite this, the market remained resilient with an 11.2% growth rate in 2023. Looking ahead, forecasts predict a steady growth trajectory with rates of 10.5% in 2024, 10.1% in 2025, and 8.6% in 2026. These figures highlight the dynamic nature of the eCommerce market in Turkey, showcasing both rapid expansion and stability in the coming years.

Main Facts: eCommerce Revenue Growth in Turkey, 2018-2026

  • Consistent Growth Trend: The Turkish eCommerce market has shown a steady increase in revenue growth from 2018 to 2022, with rates ranging from 3.3% in 2018 to 11.8% in 2022.
  • Temporary Slowdown in 2023: In 2023, there was a slight decline in revenue growth to 11.2%, indicating a temporary setback in the market's growth trajectory.
  • Forecasted Stability Post-2023: Despite the dip in 2023, the Turkish eCommerce market is projected to maintain a stable growth rate, with revenue growth expected to be 10.5% in 2024, 10.1% in 2025, and 8.6% in 2026.

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