eCommerce: Market Category Split

eCommerce Revenue Split by Category in Belgium 2023

What are the top revenue-generating categories in the Belgian eCommerce market of 2023? Explore the distribution in our insightful analysis.

Article by Kimberley Vesting | June 19, 2024

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eCommerce Revenue Split by Category in Belgium 2023

in %

How Does Belgium's 2023 eCommerce Revenue Distribute Across Key Market Segments?

In 2023, the Belgian eCommerce market displayed a varied distribution of revenue across different product categories, providing insights into consumer preferences within the country. Hobby & Leisure emerged as the leading category, commanding a significant share of 24.4% of the total eCommerce market, indicating a strong consumer interest in this category in Belgium. Electronics followed behind, capturing 22.0% of the market revenue, highlighting the popularity of electronic products among Belgian shoppers. Fashion secured the third-largest share at 18.8%, showcasing a substantial demand for clothing and accessories in the eCommerce sector. Furniture & Homeware accounted for 11.5% of the market, indicating a moderate interest in home-related products. Care Products and DIY categories contributed 9.2% and 8.9%, respectively, reflecting a steady demand for these items. Grocery, with the smallest share at 5.3%, suggested a lower adoption of online grocery shopping compared to other categories in the Belgian eCommerce market.

Main Facts: 2023 Belgian eCommerce Revenue Split by Key Market Categories

  • Hobby & Leisure dominates: In the Belgian eCommerce market of 2023, Hobby & Leisure leads with a significant 24.4% revenue share.
  • Electronics and Fashion follow: Electronics accounts for 22.0% of the eCommerce Market, while Fashion closely follows at 18.8%, reflecting diverse consumer interests.
  • Smaller Segments: Grocery remains the smallest category at 5.3%, indicating lower adaptation to online food shopping in Belgium.

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Mastercard

Click here for
more relevant insights from
our partner Mastercard.