eCommerce: Market Category Split

eCommerce Revenue Split by Category in Chile 2023

What categories dominate the Chilean eCommerce market in 2023? Here is a breakdown of the revenue split by category.

Article by Kimberley Vesting | June 19, 2024

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eCommerce Revenue Split by Category in Chile 2023

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How is Revenue Distributed Across Key Market Segments in the Chilean eCommerce Market 2023?

In 2023, the Chilean eCommerce market displayed a dynamic distribution of revenue across various product categories, providing insights into consumer preferences within the country. Electronics emerged as the dominant category, claiming 27.4% of the total market revenue, indicating a significant consumer demand for electronic products in Chile. Fashion followed behind with a share of 22.6%, showcasing a strong interest in clothing and accessories among Chilean online shoppers. Hobby & Leisure captured 18.6% of the market, highlighting the popularity of leisure-related products in the eCommerce sector. Furniture & Homeware secured 10.9% of the market share, reflecting a notable interest in home furnishings and decor. Care Products and DIY categories contributed 7.7% and 7.6%, respectively, demonstrating a moderate demand for these product types. Grocery, with a share of 5.1%, represented the smallest segment, suggesting a lower adoption of online grocery shopping compared to other categories in Chile.

Main Facts: 2023 Chilean eCommerce Revenue Split by Key Market Categories

  • Electronics dominates: In the Chilean 2023 eCommerce market, Electronics leads with a significant 27.4% revenue share.
  • Fashion and Hobby & Leisure follow: Fashion accounts for 22.6% of the eCommerce Market, while Hobby & Leisure closely follows at 18.6%, reflecting diverse consumer interests.
  • Smaller Segments: Grocery remains the smallest category at 5.1%, indicating lower adaptation to online food shopping in Chile.

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more relevant insights from
our partner Mastercard.